New digital platform shares the visual storytelling process with over 70,000 pieces of art from high-quality animated projects including Oscar-nominated features ‘The Secret of Kells’ and ‘Song of the Sea.’
COPENHAGEN -- Startup company Craft aims to create a learning and inspiration center dedicated to the art of visual storytelling by providing creatives access to a wealth of raw, workinprogress material from animation and game productions.
Subscribers to the platform can peruse content by craft, e.g. scriptwriting, storyboarding or character design, or explore material by film or game project. Furthermore, anyone can purchase files from the productions to study everything up close, order beautiful production prints, and buy unique 3D printed character models.
Increasingly, transparency of the creative process is becoming an industry trend, something that Craft aims to further by allowing film and game companies to open up and build an audience during their production. This is not only a major opportunity for the content producers, but also a great resource for creatives around the world.
“In my 10 years in animation, I have experienced the usefulness of learning and getting inspired by what other professionals have created,” says Craft co-founder and CEO Frederik Villumsen. “Craft passes this opportunity on to professionals, students and fans around the world.”