Ad agency SS+K have a slogan on their site that reads, "Knock hard. Life is deaf." Indeed, making sure your work bobs to the surface of the pop-media cesspool is the whole point – so best to be bold. The agency's new spot for MSNBC.com, with design and animation from NY's Charlex, certainly punches out of the TV news category. The clip foregoes fancy rendering in favor of a bolting narrative presenting a full spectrum of news stories tied together with themusic by Beta Petrol, sound design by Endless Noise. visual device of 750,000 little 3D panels. Original
Ad agency SS+K have a slogan on their site that reads, "Knock hard. Life is deaf." Indeed, making sure your work bobs to the surface of the pop-media cesspool is the whole point – so best to be bold. The agency's new spot for MSNBC.com, with design and animation from NY's Charlex, certainly punches out of the TV news category. The clip foregoes fancy rendering
in favor of a bolting narrative presenting a full spectrum of news stories tied together with themusic by Beta Petrol, sound design by Endless Noise. visual device of 750,000 little 3D panels. Original
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