What can 40 Animators do with 1.5 tonnes of plasticine?

3 weeks.
189 2ft bunnies.
150 1ft cubes.
10ft x 20ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

Click here to see the preview.