Burger King Unveils Meat-Scented Cologne

NEW YORK -- Fast food chain Burger King has released a new body spray for men that, according to its Web site, is "the scent of seduction with a hint of flame-broiled mean."

The body spray, called "Flame," is being sold a Rickey's -- a New York City retailer -- and on the Web for a mere $4.00 per bottle.

"Flame by BK captures the essence of that love and gives it to you. Behold... now you can set the mood for whatever you're in the mood for," the Burger King site proclaims.