February 19, 2008

Be Kind Rewinded "Trailer"

So if you've watched the original trailer to Be Kind Rewind, you know the movie tells the story of Jack black accidentally erasing a rental store's VHS tapes, forcing himself and Mos Def to recreate the films from scratch with a camcorder--a process they call sweding. Now, director Michel Gondry, always one to be postmodern, has sweded the trailer itself, recreating the scenes already being recreated in his film. The new trailer is so thickly-caked with layers of strangeness, irony, and shoddy cardboard props that it's probably nearing an approximation of what living in Gondry's brain is actually like, and it's just as creative and thickly-accented as you'd think.

Via iwatchstuff.com

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