March 10, 2011

R.I.P. Cap'n Crunch

Cap'n Crunch was created in 1963 by flavorist Pamela Low, who created the ubiquitous yellow puffs from a brown sugar and butter concoction that her grandmother served over rice. Several successful variants were rolled out over the years, including Peanut Butter Crunch, Choco Crunch, and the elusive and wild Crunch Berry.

Cap'n Horatio Magellan Crunch, though you may not be the healthiest cereal on the block, you're certainly a part of a balanced breakfast in our hearts. Here's to wishing you a well-deserved retirement.









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